Your Marketing Technology will break.
When it stays broken, that's where I can help.
Where I help
Broken CRM data · Disconnected MarTech · No attribution visibility · Stalled pipeline
Hi, I'm Ty Weaver.
I’m all about helping marketing departments become trusted revenue drivers. I focus on building a strong data foundation by cleaning up CRM records and connecting fragmented MarTech tools that can quietly hinder pipeline growth. I also help sales and marketing teams work in sync, make campaign performance easier to track in real time, and keep communication flowing with internal partners and executive leaders.
Key Insights
$22M
Pipeline attribution
50K+
Unified end-user profiles
200%
Account penetration growth
What I Do.
Problems I solve again and again for B2B SaaS companies — across data, pipeline, and the gap between sales and marketing.
Rebuild broken marketing systems without losing the
data
I recover failing scripts, GTM and GA4 tracking, fix fractured CRM records, and migrate platforms with zero data loss while protecting years of historical attribution that most rebuilds destroy.
Connect marketing activity
to the pipeline with real attribution
Let’s build attribution models that give leadership a true single source of truth, so every dollar spent can be traced to its impact on the pipeline.
Build AI agents that do the
research your team doesn’t
have time for
I develop custom AI agents inside HubSpot that automate competitive research, win/loss analysis, and account intelligence.
Turn a fragmented product
line into one GTM motion
I’ve simplified 30+ products into a single coherent go-to-market strategy by unifying messaging, demand gen, and sales motion so every team is pulling toward the same growth target.
Lead global teams without
adding headcount
I’ve restructured departments around talent strengths, not budget cuts, leading marketing operations teams across four global regions while improving performance and morale.
Tool Stack and Specialties
Strategic Leadership Meets Technical Precision
My career has centered on blending technical systems with commercial strategy. It’s the area where issues like faulty CRM data, disjointed tech stacks, and misaligned sales and marketing teams subtly undermine pipeline growth.
Currently, I aim to leverage this expertise internally as a Director of Revenue Operations or Marketing Operations, with the goal of developing a sustainable revenue engine rather than just fixing short-term problems.
Currently exploring RevOps and Marketing Ops roles
Based in Houston, TX · Open to remote and hybrid · Available Now