You connect your app to your marketing platform, then struggle to track what customers actually did?
Here’s why: when companies offer free trials, the dev and marketing teams usually build their pieces separately. Nobody connects them.
So, the two systems don’t talk to each other. There’s nothing linking a person’s actions across both systems, and you lose the data that shows which marketing channel actually brought them in.
Here’s a simple fix.
Use a form from your marketing platform to collect the first bit of data. When someone submits it, that triggers a webhook — basically a signal — telling your back office to set up their trial.
Then send the results back to the marketing platform, so both systems stay in sync.
Do it this way, and you’ll know exactly which
channels are driving your signups.