Something interesting is happening – Marketing operations and product marketing are converging in HubSpot, and that’s really exciting if you’re on the go-to-market team. The Brand section of HubSpot is now in the Marketing Menu.
Access it and scroll to the bottom of the Brand Overview section. There you will find Customer Sentiment, Competitive Landscape, and Content Themes for your company.
Each section can be expanded. For example, the Competitive Landscape will show you how your company is unique, based on your website content, and the main competitors in your market.
The data is gathered from your website crawl and used to enhance the AI-generated content across HubSpot. You can recrawl your website or manually update this data at any time.
And if you notice something that’s not quite right, you can easily edit it to add or remove competitors. This feature is really useful for different teams within your company and helps optimize your go-to-market strategy.