Campaign Deployments Operations

These are the tactics and practices for driving campaign deployments. As a player-coach in marketing operations, I’ve led a team, created assets, and continuously optimized marketing’s contribution to revenue.

A landing page assembling: browser window, header, hero heading, then call-to-action button

Asset Creation and Deployment

I’ve gained hands-on experience building emails, forms, landing pages, lists, and supporting the workflows that power marketing campaigns. Over time, this has allowed me to create scalable assets such as templates, documentation, and standard operating procedures to enhance our team’s go-to-market efforts.

Webinar platform assembling: browser window, webinar stream, chat and Q&A, presenter frames, schedule timeline, registration form and technical controls

Webinar Management

News travels quickly, and so did we when the market shifted. When working at a media organization, the team handled every step of webinars with care, creating registration pages, coordinating production schedules, providing on-the-day technical support, and following up afterward. Each year, we hosted over 150 webinars, collaborating closely with experts, senior leaders, and sales teams to share the newest energy market trends and insights.

Project timeline: Discovery, Design Sprint, Development, Testing and Deployment on a calendar, a milestone clock for the final deadline, teams, and project complete

Project Management

Managing build calendars and coordinating timelines with cross-functional teams like content, demand generation, and speakers can be quite a balancing act, especially when handling several campaigns simultaneously under tight deadlines.

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