22 million dollars and counting.
North America tracked performance in one system, EMEA relied on another, and APAC had its own custom spreadsheets.
Campaign reviews felt like a debate over whose numbers were real.
Without a single way to measure success, leadership couldn’t tell which campaigns were driving revenue and which were just burning budget.
To fix it, we built a data warehouse to pull data from Marketing apps, the website, the CRM, and product.
We standardized our definition of a “qualified lead.”
When you eliminate regional silos and align on metrics, marketing stops arguing about data accuracy and starts driving real, measurable revenue.
If you’re ready to turn fragmented reporting into pipeline visibility, let’s build your single source of truth.
Fragmented reporting and a lack of pipeline visibility still hold back marketing and sales teams. There’s no single way to measure success, and leadership struggles to know what programs drive revenue.
This problem grows significantly across regional and global teams.
There is hope. Eliminate data silos and align on metrics.
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