We doubled our cross-sell revenue by fixing this data bottleneck.
Here’s how we gathered customer data across NetSuite, Marketo, and our product, simplifying the view of our subscribers.
Our data was all over the place. Thousands of customers and hundreds of thousands of products with no easy way to access it.
It was scattered across systems. Subscription info was over here, and customer activity was over there.
Marketing was stuck, waiting on business analysts to pull customer lists.
We needed an easy way to target our customers. So, we created a custom object in Marketo to store subscription data.
This allowed marketing to access active customer information on their own.
This sped up campaigns and boosted cross-sell revenue by double digits.
Don’t let data silos hold back marketing campaigns. Follow along for more B2B marketing strategies.