Fixing data bottlenecks
We doubled our cross-sell revenue by fixing this data bottleneck. Here’s how we gathered customer data across NetSuite, Marketo, and
I knew the tech stack was broken
I’d just started working with a team where the marketing system and sales system didn’t speak the same language. And
Breaking first-party cookies will leave a mess
You connect your app to your marketing platform, then struggle to track what customers actually did? Here’s why: when companies