Trial chaos: this didn’t go as planned
2026-09-VID-Trial Chaos by ty.weaver One switch and all hell broke loose Our team relied on product trials to generate leads.
Marketing Automation
Fixing data bottlenecks
We doubled our cross-sell revenue by fixing this data bottleneck. Here’s how we gathered customer data across NetSuite, Marketo, and
I knew the tech stack was broken
I’d just started working with a team where the marketing system and sales system didn’t speak the same language. And